Fitco
Fitco provides a centralized management platform for fitness studios, wellness centers, and boutique gyms across Latin America, handling reservations, memberships, payments, and class scheduling in real time. The platform includes white-label web and mobile apps, live and on-demand online classes, and integrated check-in with Wellhub and TotalPass. Over 1,400 fitness centers in the region have used the platform, which has managed more than 16 million reservations.
- Wellness & Fitness Technology
- Software Only
Funding
Funding not disclosed
Founders
Founder details are not available yet.
Product
Problem
Fitness studios, wellness centers, and boutique gyms in Latin America often rely on fragmented tools to manage reservations, memberships, payments, and class scheduling, creating administrative overhead and a disjointed client experience. Without integrated systems, staff lose time on manual check-ins and coordination, while clients lack a seamless way to book classes, make purchases, and receive updates.
Solution
Fitco provides a centralized management platform that lets fitness businesses handle reservations, memberships, classes, and equipment in real time from a single dashboard. The platform includes white-label web and mobile apps so clients can purchase memberships, book classes, and receive notifications directly through the business's own branded interface. Fitco also supports live and on-demand online classes, expanding reach beyond physical locations. Integrated check-in with Wellhub and TotalPass reduces administrative time by automating attendance for partner-program members. The company emphasizes specialized functionality for fitness studios and offers personalized human support with response times under five minutes.
Target Audience
Primary customers are fitness studios, wellness centers, and boutique gyms across Latin America, including Pilates studios, barre studios, functional training centers, indoor cycling studios, strength gyms, and sports academies.
Features
- Real-time management of reservations, memberships, classes, and equipment across multiple locations
- White-label web and mobile apps enabling clients to purchase, book, and receive notifications under the business's own brand
- Live and on-demand online class delivery within the platform
- Integrated check-in with Wellhub and TotalPass for automated attendance tracking
- Payment integrations with Stripe and Mercado Pago for online transactions
- Specialized features tailored to studio types including Pilates, barre, functional training, indoor cycling, strength, and sports academies