Firsthand provides an AI‑powered Brand Agent platform that lets marketers and publishers deliver real‑time, context‑aware brand information across web, paid media, and partner sites. The solution surfaces the right content at critical moments, shortening the path from interest to conversion while generating rich interaction transcripts for deeper customer insights. Built-in data rights management ensures brands retain full control over their voice, knowledge, and data usage.
Funding
$6.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands and publishers struggle to maintain control over their data and content while engaging with consumers across diverse online channels. Consumers often lack access to accurate, brand-approved information, hindering their decision-making process. This disconnect leads to inconsistent brand messaging and missed opportunities for meaningful engagement.
Solution
Firsthand offers an AI agent platform that empowers brands and publishers to manage and deploy their proprietary data and content through custom AI agents. These Brand Agents act as virtual representatives, leveraging company knowledge to answer consumer questions, solve problems, and guide decisions in real-time. By proactively delivering relevant information at the right moment, Firsthand shortens the path from interest to action. The platform also provides insights into customer evaluation and decision-making processes, enabling smarter business strategies.
Target Audience
The primary customers are publishers and advertisers seeking to enhance consumer engagement, maintain brand control, and gain deeper customer insights through AI-powered solutions.
Features
- Custom AI agent creation and management tailored to specific brand guidelines
- Real-time consumer engagement across various online channels
- AI-powered virtual brand representatives that dynamically inspire and engage consumers
- Lakebed™ AI-first data rights management solution to safeguard company data and maintain control
- Proactive content surfacing based on consumer needs and journey stage
- Customer insights dashboard to understand evaluation and decision-making processes