About firmly

This company provides a platform that enables brands to offer a seamless checkout experience across various channels beyond their website, including video, social media, and print. Their technology allows businesses to expand their reach and acquire new customers through diverse marketing and advertising avenues.

```xml <problem> Merchants often struggle to extend their reach beyond traditional e-commerce websites, facing technical and integration hurdles when attempting to sell through emerging channels like social media, AI chatbots, and connected TV. Consumers, in turn, experience friction when purchasing from these channels due to redirects and disjointed checkout processes. </problem> <solution> Firmly provides an agentic commerce platform that enables merchants to seamlessly integrate their product catalogs and checkout processes into any digital channel. Through a single API, Firmly connects merchants with AI chatbots, social platforms, publishers, and other channels, allowing consumers to purchase directly within those environments. The platform handles real-time inventory and pricing updates, secure payment processing, and order management, while ensuring the merchant retains control of their brand, customer relationships, and data. This "buy now, anywhere" approach eliminates redirects, reduces friction, and expands sales opportunities for merchants. </solution> <features> - Single API integration for merchants to connect to multiple sales channels - Real-time inventory and pricing synchronization across all channels - Support for various digital wallets, including PayPal and Visa - PCI and SOCII compliance with state-of-the-art encryption and tokenization for secure transactions - Merchant of Record (MOR) status retained by the merchant for full control over transactions and customer data - No-code onboarding process for merchants - Agentic platform compatible with any commerce platform, including custom solutions </features> <target_audience> The primary target audience includes e-commerce merchants looking to expand their sales channels and reach new customers, as well as digital channels (AI chatbots, social platforms, publishers, etc.) seeking to monetize their platforms by enabling native commerce experiences. </target_audience> ```

What does firmly do?

Where is firmly located?

firmly is based in Seattle, United States.

When was firmly founded?

firmly was founded in 2019.

Location

Seattle, United States

Founded

2019

Employees

21 employees

Find Investable Startups and Competitors

Search thousands of startups using natural language

AI voice (2021+)underground pipe robots energy flexibility software

Start Searching

firmly

⚠️ AI-generated overview based on web search data – may contain errors, please verify information yourself! You can claim this account with your email domain to make edits.

Executive Summary

firmly.ai 500+

Crunchbase

Founded 2019 – Seattle, United States

Funding

No funding information available.

Team (20+)

No team information available.

Company Description

Problem

Merchants often struggle to extend their reach beyond traditional e-commerce websites, facing technical and integration hurdles when attempting to sell through emerging channels like social media, AI chatbots, and connected TV. Consumers, in turn, experience friction when purchasing from these channels due to redirects and disjointed checkout processes.

Solution

Firmly provides an agentic commerce platform that enables merchants to seamlessly integrate their product catalogs and checkout processes into any digital channel. Through a single API, Firmly connects merchants with AI chatbots, social platforms, publishers, and other channels, allowing consumers to purchase directly within those environments. The platform handles real-time inventory and pricing updates, secure payment processing, and order management, while ensuring the merchant retains control of their brand, customer relationships, and data. This "buy now, anywhere" approach eliminates redirects, reduces friction, and expands sales opportunities for merchants.

Features

Single API integration for merchants to connect to multiple sales channels

Real-time inventory and pricing synchronization across all channels

Support for various digital wallets, including PayPal and Visa

PCI and SOCII compliance with state-of-the-art encryption and tokenization for secure transactions

Merchant of Record (MOR) status retained by the merchant for full control over transactions and customer data

No-code onboarding process for merchants

Agentic platform compatible with any commerce platform, including custom solutions

Target Audience

The primary target audience includes e-commerce merchants looking to expand their sales channels and reach new customers, as well as digital channels (AI chatbots, social platforms, publishers, etc.) seeking to monetize their platforms by enabling native commerce experiences.