Fireside
Fireside is an agentic AI platform that helps consumer goods brands recruit high-intent buyers and engage them through personalized one-to-one video conversations at scale. The platform converts consumer videos into ready-to-use marketing assets, scans external signals across social and web sources, and grounds every insight in SKU-level sales data. Human experts validate AI findings before delivering actionable growth strategies.
- AI Agents
- Artificial Intelligence
- Data & Analytics
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
Brands have never had more data about their consumers, yet they feel further from them than ever. Traditional consumer research relies on static panels and surveys that miss the high-intent buyers actually deciding in a category, leaving companies with slow, disconnected signals that delay campaign decisions and product innovation.
Solution
Fireside provides an agentic AI platform that recruits qualified, high-intent consumers and engages them through personalized one-to-one video conversations at scale. AI agents learn from every interaction and automatically adapt what happens next, from surfacing insights to delivering recommendations and offers. The platform turns consumer videos into concepts, social content, proof points, and reviews that marketing teams can use directly. It also scans external signals across social discussions, reviews, and the open web, while tying every finding to SKU-level sales data and benchmarks for grounded business context. Human experts validate what agents surface so that signals become clear growth moves rather than raw charts.
Target Audience
Primary customers are consumer goods brands and marketing teams at companies that need to understand high-intent buyers and turn consumer conversations into revenue-driving campaigns and product insights.
Features
- AI-moderated video conversations that recruit and engage qualified consumers in real-time, adapting questions and next steps based on each interaction
- Automated conversion of consumer videos into ready-to-use marketing assets, including social content, reviews, and proof points
- External signal scanning across social discussions, reviews, press, and the open web to capture always-on market context
- Integration of SKU-level sales data and benchmarks to ground every insight in the product and business reality
- Synthetic-data generation that extends validated findings across segments and scenarios modeled from real consumer behavior
- Cloud-based dashboard where human experts review agent outputs, validate findings, and translate signals into actionable growth strategies