This startup provides virtual-first primary health care services through live video appointments with physicians and a dedicated care team, ensuring continuous and proactive patient management. By eliminating membership fees, it enhances accessibility to primary care while empowering patients to make informed health choices.
Funding
$116.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many patients face fragmented, expensive primary care that requires in‑person visits, long wait times, and high out‑of‑pocket costs, leading to underutilization of preventive services and poorer health outcomes.
Solution
Firefly delivers a virtual‑first, proactive primary care model combined with its own health plan to eliminate traditional barriers. Members receive 24/7 access to comprehensive medical, mental health, and preventive services through a mobile app, with both virtual and in‑person options available. The plan waives copays for office visits and reduces cost‑share for recommended high‑value providers, making care affordable and predictable. Integrated analytics track preventive screening rates—such as breast, colorectal, and depression screenings—driving higher adherence than industry benchmarks. By negotiating directly with providers, Firefly aligns incentives around outcomes rather than volume, ensuring members receive timely, coordinated care without the friction of conventional systems.
Target Audience
Firefly serves individuals and employees seeking affordable, convenient primary care, as well as employers and brokers looking to offer a cost‑effective health benefit to their workforce.
Features
- 24/7 virtual primary care accessible via smartphone, including video visits, messaging, and at‑home care options
- Integrated health plan with $0 copay for office visits and reduced coinsurance for high‑value services (Care Keys)
- Proactive preventive care programs that achieve screening rates significantly above HEDIS benchmarks
- Combined network of virtual, in‑person, and at‑home providers to meet members wherever they are
- Data‑driven analytics platform that monitors outcomes and informs personalized care pathways
- Seamless enrollment through employers or brokers, with no separate PCP requirement