Fira Live provides a live‑shopping widget that embeds real‑time video streams into existing e‑commerce pages, allowing hosts to demonstrate products and answer questions via live chat while viewers can click shoppable overlays to add items directly to the checkout. The platform synchronizes inventory and cart data and offers analytics on engagement, conversion, and return rates, helping Latin American retailers increase sales and reduce returns.
Funding
Funding not disclosed
Founders
Product
Problem
Many e‑commerce sites in Latin America experience low conversion rates and high return rates because product information is static and customers cannot receive immediate assistance or see products in use.
Solution
Fira Live offers a live‑shopping platform that embeds real‑time video streams directly into existing e‑commerce pages. During a broadcast, hosts can demonstrate products, answer viewer questions through live chat, and provide clickable shoppable overlays that send users straight to the checkout flow. The platform synchronizes video, inventory, and cart data to ensure a seamless purchase experience without leaving the site. Integrated analytics track engagement, conversion, and return metrics, allowing retailers to optimize future live events. By merging the immediacy of live interaction with the convenience of online shopping, Fira Live helps brands increase sales and lower return rates across the LATAM market.
Target Audience
Primary customers are online retailers and consumer brands operating e‑commerce sites in Latin America that seek to boost conversion and reduce returns through interactive live shopping experiences.
Features
- Real‑time video embedding that works with standard e‑commerce platforms via a lightweight widget
- Interactive shoppable overlays linking products directly to the checkout page
- Live chat and Q&A module for instant customer support during broadcasts
- Automatic synchronization of inventory and cart data to prevent out‑of‑stock purchases
- Dashboard with real‑time engagement, conversion, and return‑rate analytics
- Multi‑stream support for simultaneous viewers and extended broadcast hours