Finturf provides a point-of-sale financing solution that connects merchants with local lenders, enabling customers to buy now and pay later through a streamlined funding request process. This technology addresses the challenge of high upfront costs for consumers, allowing merchants to increase sales and customer satisfaction by offering flexible payment options.
Funding
Funding not disclosed
Founders
Product
Problem
Many small to medium-sized businesses (SMBs), particularly brick-and-mortar retailers and service providers, struggle to offer financing options to customers, limiting their ability to close sales and compete with larger businesses. Customers may be unable to afford large purchases upfront or may be wary of using high-interest credit cards.
Solution
Finturf provides a point-of-sale (POS) financing platform that connects merchants with a network of lenders, enabling them to offer "buy now, pay later" options to their customers. Merchants can submit customer funding requests through Finturf's platform, which are then sent to lending partners. Approved customers receive a loan or line of credit, and the merchant receives the funds upfront, typically within a few business days. This allows merchants to increase sales, improve customer satisfaction, and compete more effectively by offering flexible payment options.
Target Audience
Finturf primarily targets underserved brick-and-mortar retailers and service providers looking to increase revenue, improve customer acquisition and retention, and offer flexible payment options. The platform also caters to lenders seeking POS financing leads and SaaS partners aiming to maximize revenue per lead.
Features
- Cloud-based POS financing solution accessible with a few clicks after merchant approval
- Waterfall algorithm that increases the likelihood of connecting customers with a lender
- Soft credit inquiries that minimize the impact on customers' credit scores
- Mobile app that connects customers with local merchants offering financing
- User-friendly dashboard for merchants to filter requests and choose lenders
- White-label services for merchants to rebrand and customize the platform
- Turnkey POS financing, where partnered lenders process, underwrite, and fund loans
- Dedicated relationship team that onboards new merchants and provides ongoing support