FinRank
FinRank provides AI-powered payment, servicing, and conversion tools for credit unions and community banks. Its RateShark product tracks daily rates, promotions, and ads from 2,500 largest U.S. institutions, while the Rory app keeps auto loan borrowers engaged with rewards, vehicle valuations, and next-car readiness alerts.
- Financial Technology
- Artificial Intelligence
- Software Only
- Data & Analytics
Funding
Founders
Founder details are not available yet.
Product
Problem
Credit unions and community banks face challenges winning loans against competitors who adjust rates and promotions, while auto loans often go quiet after funding, leading to low cross-sell rates, rising delinquencies, and borrowers taking their next loan to a dealer instead.
Solution
FinRank delivers AI-powered payment, servicing, and conversion tools designed to turn every borrower into a lifelong member. RateShark tracks daily competitor deposit and loan rates, links each to the promoting ad, and provides one-line pricing briefs with recommended responses. The Rory payments app lets borrowers manage auto loans—making payments from any account, earning rewards for on-time payments, and tracking live vehicle valuations and equity. The platform integrates with credit union systems to service loans effortlessly, handle skip-a-pay and payoff quotes, and alert teams when borrowers show signs of next-car readiness with drafted pre-approvals.
Target Audience
Primary customers are credit unions and community banks nationwide seeking to grow loan and deposit portfolios, engage auto loan borrowers post-funding, and defend against competitive rate moves.
Features
- RateShark monitors 2,500 largest U.S. institutions daily, capturing deposit and loan rates, promotions, and ads, ranked against the credit union's own rates
- Money-in-Motion alerts identify deposits and loans at risk the moment a competitor reprices
- Pricing recommendations delivered as one-line briefs with the suggested response before pricing meetings
- Automated vehicle value tracking with live equity calculations updated daily
- Rewards and milestone programs offering cash back and perks for every on-time payment
- Next-car readiness scoring that combines equity, vehicle age, and life moments to flag shopping intent, with drafted pre-approvals for the credit union team
- Rory payments app accessible via web, iOS, and Android with autopay from any account