FinMkt provides a cloud-based platform that enables lenders and enterprises to offer customizable point of sale financing and payment solutions through an API-driven architecture. This technology addresses the need for quick and affordable financing options in home improvement projects, enhancing the competitive edge for contractors and improving customer experience.
Funding
$5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many businesses, especially those in the home improvement sector, struggle to offer customers flexible and affordable financing options at the point of sale. This limitation can hinder sales, reduce competitiveness, and negatively impact the overall customer experience. Existing financing solutions often involve complex processes and outdated technology, creating barriers for both merchants and customers.
Solution
FinMkt provides a cloud-based platform that enables lenders and enterprises to offer customizable point-of-sale financing and payment solutions through an API-driven architecture. This technology allows businesses to integrate financing options directly into their sales process, providing customers with quick and easy access to funding. FinMkt's platform supports a range of features, including loan origination, merchant underwriting, and CRM integration, all designed to streamline the financing process and enhance the customer experience. The platform's modular design allows clients to customize solutions to meet their specific needs, integrate them seamlessly into existing workflows, and white-label them under their own brand. By leveraging FinMkt's technology, businesses can improve sales, increase competitiveness, and foster stronger customer relationships.
Target Audience
FinMkt primarily targets lenders (banks, credit unions, alternative lenders) and enterprises (OEMs, merchants) seeking to offer embedded point-of-sale financing solutions to their customers.
Features
- Customizable lender and plan waterfalls for full credit spectrum financing solutions
- Loan origination module with consumer underwriting, KYC/fraud checks, and credit policy insights
- Payment processing capabilities for credit card, check, ACH, and tap-to-pay transactions
- Merchant underwriting module with customizable criteria, KYC/fraud checks, and ongoing monitoring
- CRM integration for seamless workflows within FinMkt's platform or with existing CRM systems
- Data and reporting tools for leveraging insights to shape business strategies and credit policies
- API-driven architecture for easy integration with existing systems
- White-labeling options to maintain brand consistency