FinIT Loyalty provides a digital‑first referral and rewards platform that integrates directly with a credit union or community bank’s mobile banking app. The solution automates referral tracking, ACH reward payouts, and campaign management, enabling institutions to launch customized refer‑a‑friend, promotion, and workplace banking programs in weeks and drive high‑value member acquisition and deposit growth.
Funding
Funding not disclosed
Founders
Product
Problem
Credit unions and community banks often struggle to acquire high‑value new members because traditional referral programs require manual data entry, extensive marketing effort, and lack integration with digital banking channels, leading to low participation and slow growth.
Solution
FinIT Loyalty offers a digital-first referral and rewards platform that integrates directly with a financial institution’s mobile banking app. The solution automates referral tracking, reward distribution via ACH, and campaign management, allowing banks to launch customized refer‑a‑friend programs in weeks rather than months. Built as a plugin for the Q2 mobile banking platform, it reaches the entire membership base without additional marketing spend and provides real‑time analytics dashboards to monitor referral performance and account growth. Expert support and ready‑to‑use marketing playbooks help institutions quickly optimize campaigns and sustain member engagement.
Target Audience
FinIT Loyalty is designed for credit unions and community banks seeking to increase member acquisition, deposit growth, and loan cross‑selling through automated, digital referral programs.
Features
- Seamless integration with Q2 mobile banking, enabling in‑app referral enrollment and push‑notification outreach
- Automated ACH reward processing for instant member payouts
- Customizable referral program templates supporting refer‑a‑friend, promotions, and workplace banking initiatives
- Real‑time analytics dashboard with custom reports on referral volume, account openings, and loan conversions
- Marketing library with pre‑built assets, playbooks, and campaign launch tools
- Automated tracking of member actions (card swipes, e‑statements, deposits) to qualify referrals and steer behavior