Bloom utilizes a physical keycard system to restrict access to distracting apps, enabling users to manage their screen time effectively. By requiring users to leave the keycard out of reach, Bloom helps individuals reduce phone usage by an average of 60% within a week, promoting focus and personal growth.
Funding
Funding not disclosed
Founders
Product
Problem
Individuals often struggle to manage their screen time and avoid distractions from tempting apps, leading to decreased focus and productivity. Existing software-based solutions are easily bypassed, failing to create sufficient friction to deter overuse.
Solution
Bloom offers a physical keycard system paired with a mobile app to restrict access to distracting applications, promoting focused work sessions. Users designate specific apps as distracting within the Bloom app and, when focus time is desired, activate the block. Access to these apps is then only granted when the physical Bloom keycard is present, creating a deliberate barrier to impulsive phone usage. By requiring users to physically distance themselves from the keycard, Bloom enforces mindful app usage and reduces overall screen time.
Target Audience
Bloom is targeted towards students, professionals, and anyone seeking to reduce screen time, improve focus, and increase productivity by creating a physical barrier to distracting apps.
Features
- Physical stainless steel keycard required to unlock designated distracting apps.
- iOS app for selecting distracting apps and setting focus schedules.
- "Activate Focus" button for immediate blocking without the keycard (with limited emergency deactivations).
- Personalized schedules for automatic start and end times of focus periods.
- Leaderboard to compare focus time with other users.
- Streak tracking to monitor consecutive days of distraction-free focus.
- Break settings to limit the frequency and duration of app usage during focus sessions.
- Option to block common distracting websites.