The startup provides personalized medical consultations focused on metabolic health and obesity management, where physicians analyze patient data to create tailored weight loss programs. This approach addresses the challenges of ineffective weight management by offering customized strategies based on individual health needs.
Funding
Funding not disclosed
Founders
Product
Problem
Many individuals struggle with weight management due to complex biological, psychological, and environmental factors that are not effectively addressed by traditional diet and exercise alone. Access to prescription weight-loss medications and personalized medical support can be limited due to cost, insurance coverage, and the inconvenience of in-person doctor visits.
Solution
Sunrise, now part of Dr. B, provides a doctor-led, individualized weight loss program delivered through a telehealth platform, offering access to prescription medications and ongoing clinical support. Patients complete an online consultation, and affiliated board-certified physicians evaluate their medical history to create personalized treatment plans. If eligible, patients gain access to various weight loss medications, including GLP-1s like semaglutide and compounded alternatives, with support for insurance navigation and cost-effective options. The program includes regular check-ins with clinicians, educational resources, and tools to address the underlying factors impacting weight, such as biology and psychology.
Target Audience
The primary target audience includes adults with a BMI over 30, or over 27 with one or more metabolic conditions (e.g., diabetes, high cholesterol, high blood pressure), who are seeking clinically-supported weight loss solutions and convenient access to prescription medications.
Features
- Online consultation with affiliated board-certified physicians for personalized treatment plans
- Access to GLP-1 medications (e.g., semaglutide, liraglutide, tirzepatide) and alternative weight loss medications (e.g., Contrave)
- Insurance navigation support to maximize coverage for medications and lab work
- Home delivery of compounded medications from PCAB-partner pharmacies
- Ongoing clinical support and regular check-ins with expert clinicians
- Educational resources addressing biological, psychological, and environmental factors impacting weight
- HSA/FSA eligibility for program fees and fitness-related expenses with a Letter of Medical Necessity
- Integration with Dr. B's Shed It program, offering science-backed exercise, nutrition, and mental health tools