The startup offers a data analytics platform that connects users to Open Data Ecosystems (ODEs), enabling businesses to leverage data for personalized customer experiences within a secure framework. By addressing information asymmetry, the platform empowers users to make informed financial decisions and enhances overall financial well-being.
Funding
$5.8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Businesses struggle to leverage fragmented consumer data across various sectors like finance, health, and identity due to privacy concerns and the complexity of integrating diverse data sources. This information asymmetry hinders the creation of personalized customer experiences and informed decision-making.
Solution
Finarkein Analytics offers a data and workflow orchestration platform that enables enterprises to build data products leveraging India's Digital Public Infrastructure (DPI), including Account Aggregators (AA) and the Ayushman Bharat Digital Mission (ABDM). The platform provides plug-and-play APIs to access vetted insights and workflows built on DPIs, allowing businesses to understand consumer financial, health, and identity information while adhering to privacy and security standards. Finarkein's platform facilitates the secure sharing and consumption of data, enabling personalized experiences and improved decision-making across various sectors.
Target Audience
Finarkein's primary customers are enterprises in the BFSI sector, including banks, insurance companies, lenders, and wealth management firms, as well as healthcare providers and other organizations seeking to leverage open data for improved customer experiences and operational efficiency.
Features
- Plug-and-play APIs for seamless integration with existing systems
- Support for various Open Data Stacks, including Account Aggregator (AA) ecosystem, ONDC-Financial Services, and OCEN
- Pre-built data products and workflows for common use cases in insurance, banking, lending, personal finance, wealth management, and health
- Privacy-preserving mechanisms to ensure compliance with data protection regulations
- Secure data sharing and consent management capabilities
- Multi-AA SmartSwitch for connecting to multiple Account Aggregators