This fintech platform allows social media users to earn points and rewards by engaging in various activities. Users can redeem these points for gift cards, coupons, discounts, merchandise, and experiences, incentivizing social media engagement.
Funding
$1.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Social media users generate significant value through their engagement, content creation, and data contributions, yet they often receive no direct compensation for this value. Traditional advertising models capture user data without providing users a fair share of the resulting revenue.
Solution
Filtroo provides a platform that enables social media users to monetize their online presence by earning rewards for their engagement and data. Users connect their social media accounts to the Filtroo app and earn points for activities such as likes, posts, and follows. These points can be redeemed for discounts, cashback, and gift cards from over 5,000 brands in the Filtroo marketplace. Filtroo also offers an AI agent, Troo, that facilitates conversations with users to gather preferences and provide personalized offers, further rewarding users for their data contributions.
Target Audience
Filtroo targets social media users who want to monetize their online presence and brands looking to generate leads and build customer loyalty through a rewards-based system.
Features
- Connects to Instagram and TikTok to track social media activity and reward users with points
- Marketplace with over 5,000 brands offering discounts, cashback, and gift cards
- AI-powered agent, Troo, that engages users in conversations to gather preferences and provide personalized offers
- $TROO token airdrop for users who actively use the Filtroo platform
- B2B challenges that allow users to earn points by completing brand-sponsored tasks
- Customizable landing pages and forms for brands to collect user data and generate leads
- Real-time rewards for leads based on their actions and engagement
- Integration with third-party landing pages for data collection
- Data encryption using AES 256-bit encryption for data at rest and in transit
- Daily data backups securely stored on AWS infrastructure