Filmore provides equipment dealers and rental teams with data-driven sales intelligence by combining equipment ownership records, construction project information, and contact details. The platform surfaces active buying signals—such as lease maturities, fleet age, and new business formations—and enriches them with real names and phone numbers, enabling reps to target contractors ready to purchase, rent, or service equipment. It also integrates telematics, ERP, and CRM data to flag rebuild windows and churn risks, helping dealers maximize revenue and market share.
Funding
Funding not disclosed
Founders
Product
Problem
<problem>Equipment dealers often miss sales opportunities because relevant buying signals—such as lease maturities, new equipment purchases, and upcoming construction projects—are scattered across public records and internal systems, making it difficult for reps to know which contractors to contact and when.
Solution
Filmore aggregates equipment ownership data, construction project permits, and contact intelligence into a unified platform that continuously monitors public filings and dealer‑specific data sources. The system enriches each signal with real‑name contacts and scores opportunities against the dealer’s ideal customer profile. Relevant leads are delivered directly into the tools reps already use—SMS briefings, email digests, CRM integrations, or Microsoft Teams—so no new workflow is required. Optional AI agents can handle prospecting tasks, including outreach sequencing and enrichment, while connected telematics and service histories enable rebuild‑window and churn alerts. This end‑to‑end intelligence turns fragmented data into actionable, timely sales actions that increase market share and equipment utilization.
Target Audience
Primary customers are equipment sales, rental, and service teams at construction equipment dealers and rental companies that need to identify and engage contractors ready to buy, rent, or service equipment.
Features
- Consolidated equipment ownership data from UCC filings, showing fleet composition, financing relationships, and lease maturities
- Construction project data from permits and project starts, matched to equipment demand and timeline
- Contact enrichment that provides real names, phone numbers, and emails for each opportunity
- Real‑time delivery of prioritized leads via SMS, email, CRM (Salesforce, Texada, VitalEdge, Microsoft Dynamics) and Microsoft Teams
- AI agents that score, prioritize, and automate initial outreach sequences, handing off warm conversations to reps
- Integration of dealer telematics, ERP, and service history to generate rebuild‑window alerts and churn detection
- County‑level market share analytics (PINS) comparing dealer performance against competitors across equipment classes