The startup operates a fan engagement platform that utilizes artificial intelligence to gather video content from fans' mobile devices and create personalized user-generated films. This technology enables sports teams and sponsors to produce tailored video stories that enhance fan connection and preserve memorable experiences.
Funding
$720K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Sports teams, music venues, and event organizers struggle to capture and leverage the authentic experiences of their global fan base, often missing opportunities to create personalized content and gather valuable first-party data. Traditional methods of content creation are often expensive, time-consuming, and fail to fully represent the fan perspective.
Solution
Filmily offers an AI-powered fan engagement platform that automatically sources, curates, and edits user-generated video content from fans' mobile devices to produce branded films and personalized stories. The platform enables teams and sponsors to create tailored video content that resonates with individual fans, fostering a deeper connection and enhancing the overall fan experience. By leveraging AI-driven content creation, Filmily provides a scalable solution for generating targeted branded films and collecting meaningful first-party data. This data provides insights into fan preferences and behaviors, allowing organizations to connect more effectively with their global fan base and create more relevant marketing campaigns. The platform's dynamic storytelling capabilities enable marketers to develop deeper connections with their audiences through real-life stories showcasing fan passion.
Target Audience
Filmily primarily targets sports clubs, music venues, festivals, and retailers seeking to enhance fan engagement, create personalized content, and gather valuable first-party data on their global fan base.
Features
- AI-based automatic editing of user-generated footage
- Personalized content creation for heightened fan engagement
- Dynamic generation of branded films for multiple campaigns
- Automatic branding and logo integration into videos
- Real-time mosaics of fan reactions delivered to any screen
- Content auto-tagging for social media distribution
- First-party data collection on the global fan base
- Integration with HGL's membership and rewards platform for enhanced fan experiences