Fijo Coffee partners directly with roasters and small‑lot producers in coffee‑growing regions to roast beans in limited batches at the origin and ship them fresh to consumers. By eliminating middlemen, the company delivers specialty, single‑origin coffees—often curated by World Barista Champion Raul Rodas—while ensuring a larger share of revenue reaches farming communities. The model emphasizes transparent, equity‑focused sourcing and offers experimental, limited‑release blends for coffee enthusiasts seeking unique flavor experiences.
Funding
Funding not disclosed
Founders
Product
Problem
Consumers seeking high-quality, specialty coffee often face limited access to fresh, experimental beans and lack transparency about how much of their purchase benefits the producers. Traditional supply chains add middlemen, reducing profit for coffee‑growing communities and obscuring the origin story of the coffee.
Solution
Fijo Coffee partners directly with roasters and small‑lot producers in coffee‑producing countries to source and roast beans in limited batches at the origin. By shipping the coffee immediately after roasting, the company delivers peak‑fresh beans while bypassing intermediaries, ensuring a larger share of revenue reaches the farming communities. Each release highlights innovative processing methods, climate‑resilient varieties, or experimental flavor profiles, often curated by World Barista Champion Raul Rodas. This model creates a transparent, equity‑focused supply chain that connects coffee enthusiasts with truly origin‑specific experiences.
Target Audience
Primary customers are specialty‑coffee consumers and enthusiasts who value fresh, ethically sourced beans and are interested in unique, origin‑driven flavor experiences.
Features
- Small‑batch roasting performed at the coffee’s origin to preserve freshness and flavor integrity
- Direct‑to‑consumer shipping eliminates middlemen, increasing profit margins for producers
- Monthly “Coffee Series” featuring single‑origin beans curated and roasted by World Barista Champion Raul Rodas
- Limited‑release experimental blends (e.g., anaerobic natural, volcanic‑soil cultivars) showcasing innovative processing techniques
- Emphasis on coffee equity: collaborations with local roasters who maintain direct relationships with specialty farms
- Transparent sourcing narrative that highlights the land, community, and family impact of each coffee