This company provides science-backed skincare products featuring a progressive strength Retinol system designed to build tolerance safely without irritation. They offer core products like moisturizers, serums, and cleansers, emphasizing performance and sustainability through refillable packaging options. The brand focuses on customizable skincare journeys supported by clinical results and dermatologist input.
Funding
$24.6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many retinol products cause irritation, limiting their usability, especially for individuals with sensitive skin or those new to retinol treatments. This can deter consistent use and hinder the potential benefits of retinol for addressing uneven skin tone and signs of aging.
Solution
Fig.1 offers a customizable retinol treatment system designed to minimize irritation while gradually increasing skin tolerance. The system includes three levels of retinol night creams, allowing users to personalize their retinol journey and step up the concentration as their skin adapts. This approach delivers clinically proven results in improving skin texture and hydration, even for sensitive skin types. The brand also offers a range of other skincare products, including cleansers, serums, and moisturizers, with a focus on refillable packaging to reduce environmental impact.
Target Audience
The primary target audience includes individuals with sensitive skin or those new to retinol who are seeking effective anti-aging and skin-tone-evening solutions, as well as environmentally conscious consumers looking for refillable skincare options.
Features
- Retinol Night Cream Level 1 (new to retinol): a gentle introduction to retinol
- Retinol Night Cream Level 2 (intermediate): a medium-strength retinol treatment
- Retinol Night Cream Level 3 (retinol pro): a high-strength retinol treatment
- Refillable packaging options for many products, promoting sustainability
- Clinically tested formulas with demonstrated improvements in skin texture, tone, and hydration
- Additional product lines including cleansers, serums, moisturizers, and lip care