Fieldstream offers an AI-powered Marketing Mix Modelling platform that integrates marketing data for comprehensive analysis. This Analytics-as-a-Service solution enables businesses to assess the incremental impact of media channels on KPIs like Revenue and ROAS. The platform facilitates optimized media mix planning and predictive investment scenarios to maximize marketing return.
Funding
$700K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional marketing ROI measurements rely on outdated multi-touch attribution models that are becoming obsolete due to the phasing out of third-party cookies. This makes it difficult for businesses to accurately assess the impact of marketing investments across various channels and optimize budget allocation.
Solution
Fieldstream offers an AI-powered marketing analytics platform that provides a holistic view of marketing performance. By combining Marketing Mix Modeling, Bayesian principles, and machine learning, the platform measures the incremental impact of media and non-media channels on key performance indicators (KPIs). The platform allows users to evaluate the efficiency of each media channel, create optimal media mixes, and plan and predict future marketing investments. The analytics engine delivers results quickly, and an AI agent pinpoints critical insights to drive business impact.
Target Audience
The primary customers are marketing agencies and brands across various industries, including e-commerce and physical retail, seeking to optimize their marketing investments and improve return on ad spend (ROAS).
Features
- AI-driven Marketing Mix Modeling using Bayesian principles and machine learning
- Holistic view of media and non-media channel impact on KPIs
- Scenario planning tool for optimizing and forecasting marketing investments
- Comprehensive dashboard for tracking campaign performance and ROI
- Seamless integration with multiple advertising platforms for data collection
- Continuous analysis and recommendations from an AI agent
- Predictive modeling and forecasting capabilities