Fieldstream AI
About Fieldstream AI
The startup offers a digital platform that utilizes a marketing analytics engine to measure the effectiveness of marketing investments and generate data-driven media plans. By automating the analysis process, the platform enables businesses to transform their marketing strategies into quantifiable outcomes, enhancing decision-making and resource allocation.
<problem> Traditional marketing ROI measurements rely on outdated multi-touch attribution models that are becoming obsolete due to the phasing out of third-party cookies. This makes it difficult for businesses to accurately assess the impact of marketing investments across various channels and optimize budget allocation. </problem> <solution> Fieldstream offers an AI-powered marketing analytics platform that provides a holistic view of marketing performance. By combining Marketing Mix Modeling, Bayesian principles, and machine learning, the platform measures the incremental impact of media and non-media channels on key performance indicators (KPIs). The platform allows users to evaluate the efficiency of each media channel, create optimal media mixes, and plan and predict future marketing investments. The analytics engine delivers results quickly, and an AI agent pinpoints critical insights to drive business impact. </solution> <features> - AI-driven Marketing Mix Modeling using Bayesian principles and machine learning - Holistic view of media and non-media channel impact on KPIs - Scenario planning tool for optimizing and forecasting marketing investments - Comprehensive dashboard for tracking campaign performance and ROI - Seamless integration with multiple advertising platforms for data collection - Continuous analysis and recommendations from an AI agent - Predictive modeling and forecasting capabilities </features> <target_audience> The primary customers are marketing agencies and brands across various industries, including e-commerce and physical retail, seeking to optimize their marketing investments and improve return on ad spend (ROAS). </target_audience>
What does Fieldstream AI do?
The startup offers a digital platform that utilizes a marketing analytics engine to measure the effectiveness of marketing investments and generate data-driven media plans. By automating the analysis process, the platform enables businesses to transform their marketing strategies into quantifiable outcomes, enhancing decision-making and resource allocation.
Where is Fieldstream AI located?
Fieldstream AI is based in Stockholm, Sweden.
When was Fieldstream AI founded?
Fieldstream AI was founded in 2015.
How much funding has Fieldstream AI raised?
Fieldstream AI has raised 700000.
- Location
- Stockholm, Sweden
- Founded
- 2015
- Funding
- 700000
- Employees
- 12 employees