The startup offers a distributed ledger technology (DLT) platform that enhances transparency and accountability in the digital advertising marketplace by automating the matching of log-level ad impression data to transactions. This enables near real-time assessment of the supply chain, allowing users to make informed business decisions and improve operational efficiency.
Funding
$2.6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
The programmatic advertising ecosystem suffers from a lack of transparency, making it difficult for advertisers to understand where their money is going and whether they are receiving valid, viewable, and compliant impressions. This opacity leads to wasted ad spend, inefficiencies, and difficulty in optimizing campaigns for true performance.
Solution
Fiducia offers a Log-Level Data (LLD) management platform that provides advertisers with the tools to access, reconcile, and manage all log-level data within their programmatic supply chains. By examining the complete waterfall of an advertiser’s programmatic investment, from initial media buy to impression delivery, Fiducia enables brands and agencies to analyze costs, assess the quality of impressions, and ensure compliance with brand safety, DEI, sustainability, and privacy requirements. The platform facilitates more accountable, responsible, and efficient programmatic advertising by providing near real-time assessment of the supply chain.
Target Audience
The primary target audience includes brands, advertisers, and advertising agencies seeking to gain control and transparency over their programmatic advertising supply chains.
Features
- Log-level data management platform for programmatic advertising supply chains
- TrueKPI framework for optimizing ad spend productivity
- Real-time assessment of costs, quality, and compliance of ad impressions
- Data exchange to connect data feeds and enhance visibility
- Transparency benchmark to compare supply chain performance against industry standards
- Solutions Partner Program to leverage AI and other technologies for supply chain optimization
- LLD Register to identify companies supporting impression LLD in programmatic advertising