The startup offers a knowledge-management platform that enhances direct-channel sales for hotels through targeted marketing, Smart CRM integration, and online check-in capabilities. By facilitating client engagement and retention, the platform addresses the challenge of increasing competition in the hospitality industry.
Funding
$900K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Hotels face increasing competition and struggle to build direct relationships with guests, leading to reliance on online travel agencies (OTAs) and reduced profitability. Fragmented data across various systems hinders personalized marketing efforts and the ability to understand guest preferences and needs.
Solution
Fideltour provides a hotel-specific Customer Data Platform (CDP) and CRM designed to centralize guest data, automate marketing campaigns, and increase direct bookings. The platform captures and activates anonymous data, enabling hotels to personalize communications and build lasting relationships with guests before, during, and after their stay. By segmenting guest data and automating marketing strategies, Fideltour helps hotels reduce dependence on OTAs, improve guest loyalty, and increase revenue through direct channels. The system offers modules for managing customer relationships, automating marketing campaigns, conducting guest satisfaction surveys, and managing social media presence.
Target Audience
The primary target audience includes hotels and resorts looking to increase direct bookings, improve guest loyalty, and reduce reliance on online travel agencies (OTAs).
Features
- Centralized guest database consolidating data from multiple sources
- Segmentation tools for targeted marketing campaigns based on guest preferences and behavior
- Marketing automation for personalized email and SMS communications
- Guest satisfaction surveys to improve online reputation and identify areas for improvement
- Social media management module for scheduling and automating posts
- Landing page builder for creating custom promotional pages
- Integration with hotel Wi-Fi to capture guest data
- Customer Data Platform (CDP) capabilities for capturing and activating anonymous data