Fibbler provides a platform that integrates LinkedIn Ads data with CRM systems, allowing users to track which companies view their ads and analyze the impact on their sales pipeline and revenue. By enabling data export and timeline visualization, Fibbler helps businesses convert ad engagement into actionable insights for account-based marketing strategies.
Funding
Funding not disclosed
Founders
Product
Problem
Businesses often struggle to connect their LinkedIn Ads data with CRM systems, making it difficult to track which companies are engaging with their ads and measure the true impact on the sales pipeline and revenue. Analyzing LinkedIn Ads performance and attributing value to specific campaigns requires manual data exports and complex analysis.
Solution
Fibbler integrates LinkedIn Ads data with CRM systems like HubSpot and Salesforce, providing users with a clear view of which companies are viewing and interacting with their ads. The platform allows users to export data, visualize company timelines, and match ad engagement with CRM data to identify influenced pipeline and revenue. By automatically syncing impressions, ad engagements, and clicks, Fibbler helps businesses convert ad engagement into actionable intent signals for account-based marketing strategies.
Target Audience
Fibbler's primary customers are marketing and sales teams, particularly those focused on account-based marketing, who want to understand the impact of their LinkedIn Ads on the sales pipeline and revenue.
Features
- Integration with LinkedIn Ads, HubSpot, and Salesforce to centralize ad and CRM data
- Ability to see which companies view and interact with LinkedIn Ads
- Data export to CSV for offline analysis
- Company timeline visualization to track engagement history
- Matching of LinkedIn Ads engagement with CRM data to identify influenced pipeline and revenue
- Automatic syncing of impressions, ad engagements, and clicks from LinkedIn Ads to HubSpot or Salesforce
- Webhooks for sending data to other tools like Clay, HeyReach, and Smartlead
- Campaign scheduling to optimize ad spend based on target audience activity