Fiando provides a digital “buy now, pay later” platform for Colombian merchants, enabling shoppers to split purchases into interest‑free installments with instant, machine‑learning‑based credit decisions. The service integrates via API, widget, or SDKs and automates repayment collection from bank accounts or digital wallets, helping retailers boost conversion and reduce fraud while offering consumers transparent, credit‑card‑free financing.
Funding
Funding not disclosed
Founders
Product
Problem
Consumers in Colombia often lack flexible financing options for online and in‑store purchases, leading to cart abandonment and limited access to goods for those without credit cards or traditional loans.
Solution
Fiando offers a digital “buy now, pay later” service that allows shoppers to split purchases into interest‑free installments. The platform integrates with merchants via a lightweight API and a checkout widget, enabling instant credit decisions based on alternative data and real‑time risk modeling. Approved users receive a virtual line of credit that can be used across participating retailers, with repayments automatically deducted from linked bank accounts or digital wallets. Merchants benefit from higher conversion rates and reduced fraud risk, while shoppers gain affordable, transparent financing without a hard credit pull.
Target Audience
Fiando serves e‑commerce platforms, brick‑and‑mortar retailers, and marketplace operators in Colombia seeking to increase sales, as well as consumers who prefer installment payments without traditional credit cards.
Features
- Real‑time credit approval using machine‑learning risk assessment and alternative data sources
- Seamless checkout integration via API, JavaScript widget, and native mobile SDKs
- Interest‑free installment plans with flexible repayment schedules
- Automatic debit collection from bank accounts or digital wallets
- Merchant dashboard for order tracking, settlement, and fraud monitoring
- Compliance with Colombian financial regulations and data protection standards