FFS provides a subscription‑based shaving system for women, delivering a premium metal‑handle razor with diamond‑coated, German‑engineered blades that stay sharp longer and feature a Vitamin E strip and rubber guard for a smoother, irritation‑free shave. Customers choose their razor style and blade‑replacement frequency, receiving fresh blades and optional cruelty‑free skincare products at their door, while the company offers a blade‑recycling program and fully recyclable packaging to reduce waste.
Funding
$2.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many women experience uncomfortable shaving due to dull, flimsy razors that cause tugging, cuts, strawberry legs and ingrown hairs. Traditional razor options often lack durability, skin‑friendly design, and convenient replenishment, leading to frequent irritation and the need for repeated purchases.
Solution
FFS offers a subscription‑based shaving system built around a premium metal‑handle razor with diamond‑coated, German‑engineered blades that stay sharp longer and include a Vitamin E strip and rubber guard for smoother glide. Customers join the club, select their preferred razor style and blade‑replacement frequency, and receive fresh blades (and optional body‑care products) delivered directly to their letterbox. The service includes a blade‑recycling program, cruelty‑free formulas, and fully recyclable packaging, providing a consistent, skin‑friendly shave while reducing waste.
Target Audience
Women who shave regularly and seek a high‑quality, irritation‑free shave with convenient home delivery and sustainable, cruelty‑free products.
Features
- Metal razor handle manufactured in the UK for durability and a lifetime of use
- Diamond‑coated German blades with a Vitamin E strip and rubber guard bar for reduced tugging and irritation
- Subscription model delivering four replacement blades (and optional skincare products) at a user‑chosen interval
- Blade‑recycling scheme that separates and recycles stainless‑steel blades and plastic casings
- Cruelty‑free, vegan‑friendly shaving creams, body creams, scrubs and other skin‑care products
- 100 % recyclable packaging; cream tubes and deodorant tins are recyclable in standard streams
- Flexible account portal allowing users to skip, swap, change frequency or cancel deliveries at any time
- Award‑winning razor recognized by Which? as the best women’s wet razor