Fertu provides a HIPAA‑compliant omnichannel platform that lets healthcare marketers coordinate email, SMS, phone, direct mail, and fax campaigns from a single interface. The solution consolidates multiple communication tools, reducing costs and simplifying compliance with TCPA, CAN‑SPAM, and SOC 2 Type II requirements. By automating and segmenting outreach, Fertu helps organizations improve patient engagement and response rates.
Funding
Funding not disclosed
Founders
Product
Problem
Healthcare organizations face challenges in managing complex, multi-channel communication while ensuring HIPAA compliance, leading to high costs and fragmented patient engagement. This results in difficulties in reaching patients effectively and delivering timely information.
Solution
Fertu offers a unified, HIPAA-compliant communication platform designed to streamline patient engagement across multiple channels, including SMS, email, phone, direct mail, and fax. The platform enables healthcare providers to create and automate tailored campaigns for specific patient segments, ensuring relevant and timely outreach. Fertu consolidates digital health provider management, providing tools to manage complex communication stacks while adhering to TCPA and CAN-SPAM regulations. The platform's reporting and insights dashboards offer visibility into campaign activity, engagement metrics, and costs, allowing for continuous refinement and optimization of patient communications.
Target Audience
Fertu targets healthcare providers, value-based care organizations, and companies focused on patient enrollment, engagement, and retention, particularly those managing referred patients or Medicare communications.
Features
- Omnichannel campaign management: Mix and automate multi-step campaigns across email, SMS, phone, and direct mail.
- HIPAA and SOC2 Type II compliance: Ensures secure and compliant communication within the healthcare industry.
- Customer data security: Customer data is securely stored in a single-tenant environment.
- Reporting and insights dashboards: Track campaign activity, engagement, and costs to refine patient communications.
- Content templates: Pre-built templates to streamline campaign creation.
- Integrates with health and fitness devices or applications.