Fera provides an automated platform for e‑commerce merchants to collect, verify, and display photo, video, and text reviews. The service integrates with Shopify, Wix, and BigCommerce, using AI‑driven email/SMS requests, reviewer verification, and moderation tools to streamline social proof and boost shopper trust.
Funding
Funding not disclosed
Founders
Product
Problem
Online merchants often struggle to obtain authentic, media-rich customer feedback, and shoppers distrust plain text reviews, leading to lower conversion rates and reduced brand credibility.
Solution
Fera offers an automated platform that solicits photo, video, and text reviews via email and SMS, then verifies reviewer authenticity and moderates content using AI. Verified reviewer profiles and replies are displayed to signal trustworthiness, while a streamlined dashboard lets merchants manage and showcase social proof across Shopify, Wix, and BigCommerce stores. The system also supports discount incentives and AI‑assisted reply suggestions to encourage participation and reduce manual effort. By integrating directly into e‑commerce sites, Fera helps merchants turn genuine customer experiences into persuasive, trustworthy storefront content.
Target Audience
Fera is aimed at e‑commerce merchants using Shopify, Wix, or BigCommerce who want to increase conversion by showcasing verified, media‑rich customer reviews.
Features
- Automated review requests sent via email and SMS with optional discount or reward incentives
- AI‑driven moderation and reply assistance to ensure appropriate, high‑quality content
- Reviewer verification, profiles, and verified reply tags to signal authenticity
- Support for photo, video, and text reviews with customizable display widgets for Shopify, Wix, and BigCommerce
- Centralized management interface for easy review collection, moderation, and publishing