Feels Like Friday operates a YouTube Shopping Agency that turns DTC brand videos into shoppable storefronts, allowing creators to tag products so viewers can purchase directly within YouTube. The platform pays creators only on actual sales, generating compounding revenue as videos continue to earn purchases years after posting, and reports metrics such as $24,812 GMV and 317 orders from live streams.
Funding
Funding not disclosed
Founders
Product
Problem
Direct‑to‑consumer brands rely on paid‑media campaigns that stop generating sales as soon as the budget is paused, leading to high acquisition costs and no lasting revenue asset. Additionally, creators lack a streamlined way to turn product reviews into direct purchases within YouTube, missing a persistent commerce opportunity.
Solution
Feels Like Friday provides a YouTube Shopping platform that converts product review videos into shoppable storefronts. Creators tag products directly in their videos, enabling viewers to purchase without leaving YouTube. Brands pay only when a tagged video generates a sale, aligning costs with performance. Each video remains searchable for years, creating a compounding revenue stream that continues to earn after the initial launch. The platform also handles catalog setup, creator affiliate management, SEO optimization, and performance attribution, giving brands a turnkey, long‑term sales channel on the world’s second‑largest search engine.
Target Audience
Primary customers are DTC brands with $1 M–$100 M in annual revenue seeking sustainable, performance‑based growth on YouTube, and creators who want to monetize product reviews through affiliate sales.
Features
- In‑video product tagging that creates instant, on‑platform purchase links for viewers
- Creator affiliate program with performance‑based commissions paid only on actual sales
- Full YouTube Shopping stack including catalog integration, SEO for video discoverability, and analytics dashboard
- Automated revenue attribution linking each sale to the specific creator and video
- Compounding revenue model where each new video adds to an evergreen sales asset that continues to generate orders over time
- End‑to‑end service covering creator recruitment, campaign management, and post‑launch optimization