FeelingWear provides a digital platform that equips brick‑and‑mortar fashion retailers with real‑time, personalized product recommendations displayed on in‑store screens or tablets. By building shopper style profiles from wardrobe and look data, the system guides customers to curated items, captures interaction analytics, and integrates with existing POS and inventory systems to boost conversion and inform merchandising decisions.
Funding
Funding not disclosed
Founders
Product
Problem
Physical retail stores often struggle to provide personalized shopping assistance, leading to lower conversion rates and limited insight into shopper preferences. Without digital tools, retailers cannot easily leverage customer style data or offer guided product recommendations in‑store.
Solution
FeelingWear offers a digital platform that turns physical stores into guided shopping experiences. By capturing user style profiles, wardrobe inventories, and daily look preferences, the system delivers real‑time, personalized product recommendations on in‑store displays or tablets. Retail staff can use the interface to showcase curated selections that match each shopper’s taste, while the platform records interaction data to generate actionable insights on preferences and buying behavior. These insights help retailers optimize inventory, merchandising, and marketing strategies, ultimately driving higher conversion and repeat visits.
Target Audience
Primary customers are brick‑and‑mortar fashion retailers and department stores seeking to enhance in‑store personalization and gather shopper analytics.
Features
- Integration of multiple data types (UserStyle, DailyLook, WardrobeItem, ShoppingItem, UserLooks, WishLook) to build comprehensive shopper profiles
- Real‑time recommendation engine that matches store inventory to individual style and look preferences
- Interactive digital touchpoints (screens, tablets) that guide shoppers through curated product selections
- Analytics dashboard providing conversion metrics, style trends, and lead generation reports
- Ability to capture and manage visitor leads and site settings for personalized marketing follow‑up
- Seamless integration with existing point‑of‑sale and inventory management systems