Mindful Appy utilizes gamified surveys to capture real-time emotional data through popular emoji expressions, achieving a 70% response rate for more accurate insights. This approach provides quantifiable metrics on emotional reactions, enhancing market research, customer experience, and company culture analysis.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional surveys often struggle with low response rates, leading to incomplete or biased data that fails to accurately capture the emotional nuances driving decision-making. This makes it difficult for organizations to gain actionable insights into customer experience, employee engagement, and overall sentiment.
Solution
Feelalytics provides a psychometric software platform that measures human emotional reactions through gamified surveys using popular emoji expressions. By tapping into the limbic system, the part of the brain responsible for emotions, Feelalytics bypasses analytical thought to capture genuine, in-the-moment feelings. The platform boasts a 70% average response rate, ensuring richer data and a more accurate representation of audience sentiment. Feelalytics introduces the Net Emotion Score, a revolutionary metric from -100 to +100, revealing the intensity of genuine emotions, providing insights that traditional surveys cannot. The platform combines experience sampling and the Net Emotional Index to provide quantifiable, actionable data insights into emotional reactions.
Target Audience
Feelalytics is designed for organizations seeking quantifiable, actionable data insights into emotional reactions for market research, customer experience, and company culture analysis.
Features
- Gamified surveys using popular emoji expressions to capture real-time emotional data
- High average response rate of 70% for richer data and deeper insights
- Net Emotion Score (NES) from -100 to +100 to reveal the intensity of genuine emotions
- Measures limbic brain reactions, bypassing analytical thought
- Combines experience sampling and the Net Emotional Index
- Academic, peer-reviewed study published in the Journal Computers in Human Behavior validates emoji as a measure of mood