The startup operates an e-commerce marketplace that specializes in beauty products, offering a wide selection of makeup, haircare, skincare, and perfumes for home delivery. By providing a centralized platform for diverse beauty items, the company simplifies the shopping experience for customers seeking convenience and variety.
Funding
$600K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Customers often face the challenge of sourcing beauty products from multiple brands and retailers, leading to fragmented shopping experiences and increased shipping costs. Finding a reliable online platform that offers a comprehensive selection of makeup, skincare, haircare, and fragrances can be time-consuming and inconvenient.
Solution
Feel22 is an e-commerce marketplace that consolidates a wide range of beauty products, providing a centralized platform for customers to purchase makeup, skincare, haircare, perfumes, and more. The platform partners with various brands to offer an extensive catalog, simplifying the shopping experience by allowing customers to find diverse beauty items in one place. Feel22 also offers a rewards program where customers can earn points on purchases and other actions, which can be redeemed for discounts, free products, and other benefits.
Target Audience
Feel22 primarily targets individual consumers seeking a convenient and comprehensive online shopping experience for beauty products.
Features
- Extensive catalog of makeup, skincare, haircare, and fragrance products from various brands
- Rewards program that allows customers to earn points on purchases, account creation, social media engagement, and reviews
- Tiered loyalty program with increasing benefits based on annual spending
- Options to redeem points for discounts, free products, and free shipping
- Newsletter signup for exclusive offers and a discount on the first purchase
- Mobile app for convenient browsing and shopping