FeedMob is a mobile advertising platform that utilizes a proprietary analytics and campaign management system to optimize post-install user acquisition across over 500 vetted media sources. By providing data-driven insights and strategic consulting, FeedMob helps clients achieve scalable growth beyond traditional advertising channels.
Funding
$2.6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Mobile app user acquisition is often limited by reliance on traditional advertising channels like paid search and social media, leading to market saturation and increased costs. User acquisition (UA) teams struggle to diversify their media mix and identify new, cost-effective sources of high-value users. Managing and optimizing campaigns across numerous, less-established media sources requires significant time and resources for onboarding, troubleshooting, and quality control.
Solution
FeedMob offers a mobile advertising platform that helps app developers and UA teams diversify their media mix beyond traditional channels. The platform provides access to a vetted network of over 500 media sources, enabling clients to discover and acquire users from previously untapped inventory. FeedMob's proprietary analytics and campaign management system processes over 60 million post-install events monthly, providing real-time insights and data-driven recommendations. The platform offers full-service campaign management, including partner onboarding, troubleshooting, and quality control, allowing UA teams to focus on high-level strategy and scalable growth.
Target Audience
FeedMob primarily targets mobile app developers and user acquisition (UA) teams looking to scale user acquisition, diversify their media mix, and reduce reliance on traditional advertising channels.
Features
- Access to a pre-vetted network of over 500 mobile media sources beyond traditional search and social channels
- Proprietary analytics and campaign management platform for real-time campaign evaluation and optimization
- Diversified media plan creation based on data-backed growth recommendations
- Full-service campaign management, including partner onboarding, troubleshooting, and quality control
- Continuous testing of new media partners, averaging two new partners tested monthly
- Custom, strategic campaign planning tailored to specific client needs
- Transparent supply chain, providing insights into user acquisition sources
- Expert onboarding with all major mobile measurement partners (MMPs)