Fay connects users with licensed dietitian nutritionists for personalized care, offering virtual or in-person consultations. The platform facilitates billing directly through insurance plans, often resulting in low-cost or free sessions for the client. Users can search specialists based on location, insurance acceptance, and specific nutritional needs like diabetes or eating disorders.
Funding
$25M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.

Founders
Product
Problem
Many individuals lack access to affordable, personalized nutrition counseling due to the high cost of sessions and the complexities of navigating insurance coverage for dietitian services. This lack of access can hinder individuals from receiving tailored dietary guidance for managing health conditions or achieving wellness goals.
Solution
Fay connects individuals with registered dietitian nutritionists (RDNs) who are in-network with their health insurance plans, facilitating access to personalized nutrition counseling through virtual or in-person sessions. The platform streamlines the process of finding and booking RDNs specializing in various areas such as weight management, diabetes, and eating disorders. Fay handles insurance billing, reducing out-of-pocket expenses for clients and making nutrition support more accessible and affordable. By leveraging insurance benefits, Fay enables individuals to receive customized dietary guidance and support from qualified professionals.
Target Audience
Fay primarily targets individuals seeking personalized nutrition counseling for weight management, chronic disease management (e.g., diabetes, IBS), eating disorders, or general wellness, who have health insurance coverage for dietitian services.
Features
- Directory of board-certified registered dietitian nutritionists (RDNs) searchable by location, insurance, and specialty.
- Streamlined insurance billing process, handling claims and reducing client out-of-pocket costs.
- Virtual and in-person consultation options for convenient access to nutrition counseling.
- Specializations include weight loss, diabetes management, eating disorders, gut health, and more.
- Support for various dietary approaches, including plant-based, gluten-free, and intuitive eating.
- Personalized meal planning, journaling, and other clinically proven methods.
- Coordination with other healthcare providers for integrated care.