Fauna is a social platform that connects users' bank accounts to automatically reward them with points for purchasing from over 100 approved sustainable brands. By incentivizing environmentally friendly choices, Fauna encourages a shift towards greener consumer habits, addressing the need for increased sustainability in everyday spending.
Funding
$280K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many consumers struggle to identify and support sustainable brands, hindering the widespread adoption of environmentally friendly purchasing habits. Existing methods for tracking and rewarding green choices are often manual, cumbersome, and lack integration with everyday financial transactions.
Solution
Fauna is a mobile application that automatically rewards users with points for purchases made at over 100 approved sustainable brands. By securely connecting to a user's bank account via BankID, Fauna identifies transactions with partner merchants and automatically awards points. Users can then redeem these points for various rewards, such as eco-friendly products, experiences, or services. The platform aims to incentivize and simplify sustainable living by seamlessly integrating green choices into the user's existing spending patterns.
Target Audience
Fauna targets environmentally conscious consumers who want to easily identify and support sustainable brands while being rewarded for their green purchasing decisions.
Features
- Automatic point accrual for purchases at approved sustainable brands
- Secure bank account linking via BankID for transaction tracking
- Curated list of over 100 vetted sustainable brands
- Reward redemption system for eco-friendly products and experiences
- Gamified challenges and team competitions to promote engagement
- User profile to track points, spending habits, and sustainability impact