Fathom provides a software-based solution that enhances packaging and labels with motion and depth effects using standard printing processes and inks, eliminating the need for special materials. This technology addresses the demand for visually engaging packaging while maintaining recyclability and compatibility with existing printing workflows.
Funding
$2.9M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional methods of adding visual effects to packaging and labels often require specialized materials like foils or lenticular lenses, increasing costs and hindering recyclability. This creates a need for solutions that can enhance shelf appeal without compromising sustainability or requiring significant changes to existing printing workflows.
Solution
Fathom provides a software-based solution that enables printers and packaging designers to create motion and depth effects on labels and packaging using standard inks and printing processes. The Fathom Designer tool allows users to assign motion and depth effects to their designs, which are then translated into additional plates for existing printing equipment. This approach eliminates the need for special materials, maintains recyclability, and integrates seamlessly with current color management and screening workflows. The resulting embellishments add visual interest and security features to packaging, enhancing brand appeal and product authentication.
Target Audience
The primary target audience includes packaging designers, printers, and brand owners in the food and beverage, cosmetics, and security printing industries seeking cost-effective and sustainable ways to enhance the visual appeal and security of their packaging and labels.
Features
- Fathom Designer: A free online tool for adding motion and depth effects to packaging designs.
- Compatibility with standard inks and printing processes, eliminating the need for special equipment or materials.
- Software-based embellishments that do not impact recyclability.
- Algorithmic technology that adds depth, motion, and chromatic effects to print applications.
- Integration with existing design and prepress workflows, including color management and screening.
- Ability to create anti-fraud features for banknotes, identification, and brand protection.
- Consulting services for designing custom motion graphics.