FASHOR is an Indian e‑commerce platform that curates a wide range of women’s ethnic, Indo‑Western and occasion wear, organized into themed collections such as New Arrivals, Wedding Edit, Co‑ords, Plus‑Size and LUXE. The site provides detailed product specifications and size information to help shoppers find coordinated, trend‑forward outfits, while offering promotional discounts and nationwide delivery.
Funding
$5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Women seeking stylish ethnic and Indo‑Western clothing often face limited online selections, inconsistent sizing, and a lack of curated collections that blend traditional craftsmanship with contemporary trends.
Solution
FASHOR operates an e‑commerce platform that curates a broad assortment of women’s ethnic, fusion, and occasion wear, organized into themed collections such as New Arrivals, Wedding Edit, Co‑ords, Plus‑Size, and LUXE. Each product page provides detailed fabric, design, and care information, enabling informed purchases. The site offers promotional pricing (e.g., ₹500 off on orders over ₹3,999) and BOGO deals to encourage higher basket values. By centralizing diverse styles—from kurta sets and palazzos to kaftan‑style ensembles—FASHOR simplifies discovery and purchase for fashion‑forward shoppers across India.
Target Audience
Fashion‑conscious women in India looking for curated ethnic and fusion apparel, including those needing plus‑size options and shoppers seeking coordinated, occasion‑ready outfits.
Features
- Over 2,500 SKUs spanning categories like kurta sets, co‑ords, bridal wear, plus‑size, and designer LUXE collections
- Detailed product specifications (fabric composition, design details, measurements, wash care) for transparent sizing and care guidance
- Size range that includes standard and plus‑size options, with elasticated waistbands and adjustable fits
- Dynamic discount engine offering ₹500 off on orders above ₹3,999 and a dedicated BOGO (Buy 1 Get 1 Free) zone
- Integrated online storefront with secure checkout, multiple payment methods, and nationwide delivery
- Curated seasonal edits (e.g., Wedding Edit, Festive Wear) that refresh regularly to reflect current trends