This company procures and supplies cosmetically imperfect fruits and vegetables directly from farmers to businesses, retailers, and feeding programs. They offer a range of produce grades, ensuring farmers sell their full harvest and reducing agricultural food loss. By purchasing this produce, customers access fresh, affordable goods while supporting farmer incomes and environmental sustainability.
Funding
Funding not disclosed
CHFounders
Product
Problem
In Sub-Saharan Africa, a significant percentage of fruits and vegetables are lost before reaching the market, impacting farmer incomes, food security, and contributing to greenhouse gas emissions. Farmers often face income loss due to an inability to sell produce that doesn't meet conventional cosmetic standards.
Solution
Farm to Feed offers a solution by sourcing and selling "odd-looking" or imperfect produce directly to businesses and consumers, reducing food waste and increasing farmer revenue. The company aggregates produce that would otherwise be rejected and provides it to business owners, retailers, schools, feeding programs, and event companies. By creating a market for these rescued fruits and vegetables, Farm to Feed minimizes environmental impact and supports sustainable agriculture. Customers can order online and select delivery options, accessing affordable produce while contributing to a more sustainable food system.
Target Audience
Farm to Feed targets farmers, business owners, retailers, schools, feeding programs, and event companies seeking affordable produce and aiming to reduce food waste and support sustainable practices.
Features
- Online platform for browsing and ordering rescued produce and Grade 1 and 2 fruits and vegetables.
- Flexible delivery options with customer-selected dates and times.
- Focus on sourcing full harvests from farmers to minimize waste.
- Customer service support via WhatsApp and phone.
- Quantifiable impact metrics, showing CO2e avoided and kilograms of food saved per purchase.