Funding
Funding not disclosed
Founders
Product
Problem
Coffee producers often face challenges in accessing a broad network of roasters, leading to limited market reach and pricing inefficiencies. Roasters, on the other hand, struggle to efficiently source high-quality green coffee beans directly from producers, often relying on intermediaries that add costs and reduce transparency. This fragmented supply chain hinders direct relationships and equitable value distribution within the coffee industry.
Solution
FARMly is a B2B marketplace that directly connects coffee producers with roasters, streamlining the sourcing and selling of green coffee beans. The platform provides producers with tools to showcase their offerings, manage inventory, and negotiate prices directly with roasters. Roasters gain access to a diverse selection of beans, detailed origin information, and direct communication channels with producers, fostering transparency and traceability. FARMly facilitates secure transactions, manages logistics, and provides quality assurance services, ensuring a seamless and efficient trading experience for both parties.
Target Audience
FARMly targets coffee producers seeking to expand their market reach and roasters looking for direct access to high-quality green coffee beans.
Features
- Producer profiles with detailed information on farm location, certifications, and processing methods
- Bean catalog with high-resolution images, cupping scores, and origin reports
- Direct messaging and negotiation tools for producers and roasters
- Secure payment processing and escrow services
- Integrated logistics management for shipping and delivery
- Quality control and sample testing services
- Real-time market data and pricing trends
- Automated contract generation and management