Farmers Pick delivers fresh, seasonal produce directly to consumers by sourcing fruits and vegetables rejected by supermarkets due to aesthetic standards, thereby reducing food waste. Customers save up to 30% on their grocery bills while receiving a variety of pantry items and produce that would otherwise go unsold.
Funding
$900K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Supermarkets' stringent aesthetic standards lead to the rejection of perfectly edible fruits and vegetables, contributing to significant food waste. Consumers often pay higher prices for produce at supermarkets, despite the availability of perfectly good, but less visually appealing, alternatives.
Solution
Farmers Pick addresses food waste by sourcing fresh, seasonal produce directly from farmers that would otherwise be rejected by supermarkets due to cosmetic imperfections. By offering these "perfectly imperfect" fruits and vegetables, Farmers Pick provides consumers with access to affordable and nutritious options, delivered directly to their homes. Customers can save up to 30% on their grocery bills while supporting sustainable practices and reducing environmental impact. The service offers a variety of box sizes and contents, with options to customize delivery frequency and contents.
Target Audience
Farmers Pick primarily targets environmentally conscious consumers and families looking to reduce food waste and save money on groceries.
Features
- Subscription-based delivery of fresh produce and pantry items.
- Sourcing of fruits and vegetables rejected by supermarkets due to aesthetic standards.
- Customizable box options with various sizes and product selections.
- Flexible delivery schedules with options to skip or cancel anytime.
- Wide selection of pantry staples and bargain buys, including organic options.
- Direct-to-door delivery service.