FanUp is a mobile platform that combines fantasy sports and pop culture by allowing users to enter contests featuring their favorite athletes and brands, utilizing a points-based entry system. It addresses the lack of engaging and accessible fan experiences by offering a variety of contests with tangible prizes, including cash and branded merchandise, while simplifying participation without complex salary caps or drafts.
Funding
$5.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional fantasy sports platforms often feature complex interfaces and rules, such as salary caps and drafts, which can be daunting for new or casual fans. This complexity limits accessibility and engagement, particularly among Gen Z, women, and individuals primarily interested in pop culture.
Solution
FanUp is a mobile-first platform that simplifies fantasy sports and pop culture contests, making them accessible to a broader audience. Users enter contests featuring athletes, brands, and pop culture events using a points-based system, eliminating the need for complex drafts or salary caps. The platform offers a variety of contests with tangible prizes, including cash, branded merchandise, and VIP experiences. FanUp also incorporates social features, allowing users to connect with friends and other fans, share picks, and participate in group play.
Target Audience
FanUp primarily targets Gen Z, women, and casual fans aged 18-29 who are interested in a simplified and social fantasy sports experience, with a strong emphasis on pop culture integration.
Features
- Points-based entry system for simplified contest participation
- Flex Contests that allow users to pick players without salary caps or drafts
- Cross Over Contests that combine athletes from different leagues
- Parlay contests with payouts up to 30x on 6-pick parlays
- Group Play feature for team-based contest entries
- Gamified user profiles with badges and points for community engagement
- Social feed for sharing picks, trash talk, and user-generated content
- Integration of pop culture events like "Love Island" and "The Bachelor" alongside traditional sports
- Secure payment options via PayPal and credit card with prizes protected via Chase Bank escrow