FanRally is a subscription membership enablement platform that provides teams and universities with customizable membership solutions, including flexible ticketing, automated asset management, and personalized member apps. This technology addresses the challenges of revenue generation and customer engagement in sports and live entertainment by offering tailored experiences and streamlined operations for fans and athletes.
Funding
$4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
COFounders
Product
Problem
Teams and universities face challenges in maximizing revenue generation and fan engagement due to rigid ticketing systems and a lack of personalized experiences. Traditional season tickets offer limited flexibility, hindering the ability to cater to diverse fan preferences and modern corporate demands. Managing Name, Image, and Likeness (NIL) activities and assets also presents operational complexities.
Solution
FanRally provides a membership enablement platform that offers customizable and flexible membership solutions for teams and universities. The platform includes subscription passes, flexible ticketing options (credits, exchanges, upgrades, and add-ons), VIP experiences, and flexible suites and premium hospitality plans. For NIL activities, FanRally offers an operating system that facilitates NIL inventory management, athlete app integration, custom member apps, corporate partner apps, and automated contracting and reporting workflows. The platform aims to drive revenue, reduce churn, and streamline operations through personalized member hubs, automated asset creation, and priority management features.
Target Audience
FanRally's primary target audience includes professional and collegiate sports teams, universities, and NIL collectives seeking to enhance revenue generation, improve fan engagement, and streamline membership management.
Features
- Subscription passes for freemium and paid event access
- Flexible ticketing options including exchanges, upgrades, and add-ons
- Flexible pick-em plans allowing fans to manage seats throughout the season
- Dollar and point-based ticket banks
- VIP experiences to elevate memberships beyond tickets
- Flexible suites and premium B2B hospitality plans
- NIL inventory management to organize and monetize assets
- Athlete app for streamlined fulfillment and communications
- Custom member app for fan engagement
- Corporate partner app to manage deliverables and requests
- Automated contracting and reporting for NIL compliance