FanPact runs an e‑commerce marketplace where college sports fans can shop for everyday products and automatically direct a portion of each sale to their chosen university’s NIL collective.
Funding
Funding not disclosed
Founders
Product
Problem
College athletes often struggle to secure consistent NIL (Name, Image, and Likeness) revenue because traditional fundraising relies on large donors or limited sponsorships, leaving many fan bases unable to directly support their teams.
Solution
FanPact operates an e‑commerce marketplace where fans select their college and purchase everyday products—apparel, electronics, home goods, and more. A predefined portion of each qualifying sale is automatically routed to the NIL collective of the chosen university, generating ongoing funding for athletes and athletic programs. Purchases are tracked through a dedicated fan app that displays real‑time contribution totals and impact dashboards, giving supporters transparent visibility into how their spending benefits their teams. The platform combines a consumer‑facing storefront with a backend analytics service that aggregates first‑party purchasing data for universities, while each school runs its own NIL LLC under a centralized technology infrastructure.
Target Audience
Primary customers are college sports fans who want to support their alma mater, and university athletic departments seeking scalable, data‑driven NIL funding mechanisms.
Features
- Wide catalog of consumer goods (apparel, footwear, electronics, home & garden, health & beauty, sports & outdoors) with NIL‑eligible items tagged for contribution.
- Integrated fan app that lets users select their school, view contribution percentages, and monitor impact via transparent dashboards.
- Automatic allocation of a preset sales percentage to university‑specific NIL collectives without requiring separate donations.
- First‑party consumer data collection provides insights into fan purchasing behavior and loyalty for participating schools.
- Dual revenue model: e‑commerce sales plus licensing of analytics and data services to universities.
- Decentralized execution through school‑specific LLCs managed by student officers, supported by a centralized tech backend.