FanIQ one
FanIQ one is a paid social and digital activation platform built specifically for live event marketing. It unifies ad budget management, creative production, campaign optimization, and performance tracking across Meta, Snapchat, TikTok, and Google into a single workflow. The platform includes a library of customizable creative templates and lifestyle audience targeting for 50+ interests, helping teams, leagues, festivals, and venues sell more tickets and drive merchandise revenue.
- Advertising Technology
- Artificial Intelligence
- Events
- Marketing Technology
- Media & Entertainment
- Software Only
- Sports Technology
Funding
Founders
Product
Problem
Live event marketers often struggle to manage paid social campaigns across multiple platforms like Meta, Snapchat, TikTok, and Google, leading to fragmented workflows and inconsistent performance. Teams without deep media-buying expertise find it difficult to launch, optimize, and track campaigns effectively, especially when needing unique creative for each stage of the ticket sales cycle.
Solution
FanIQ one provides an operating system for live event marketing that simplifies paid social by unifying ad budget management, creative production, campaign optimization, and performance tracking into one workflow. The platform offers a library of high-performing, customizable creative templates designed to generate scroll-stopping ads, along with tools to engage lifestyle audiences through videos tailored to 50+ interests. It enables teams to optimize for conversions, promote theme nights and giveaways, turn static ad mats into event-specific videos, showcase premium/VIP experiences, and drive lead generation. With an intuitive interface, every team member can confidently launch and manage campaigns like an experienced media buyer.
Target Audience
Primary customers are marketing teams at sports teams, leagues, music festivals, venues, and other live event organizations that need to sell tickets, grow audiences, and maximize campaign performance.
Features
- Unified workflow for paid social and digital activation across Meta, Snapchat, TikTok, and Google
- Library of customizable, high-performing creative templates for ads
- Video content library targeting 50+ lifestyle interests including Sneakerheads, Families, Pet Lovers, Students, VIP, Reggae, and Hip Hop
- Tools to optimize campaigns for conversions and communicate urgency for each game or sales moment
- Capabilities to create event-specific videos from static ad mats and showcase premium/VIP inventory
- Lead generation features to drive qualified leads with higher long-term value
- Integration with Shopify for driving merchandise revenue through ads