FanFest
FanFest is a fan engagement platform that converts fans into paying members by automatically rewarding every action across digital and physical channels. Its modular products—X-Ray, Connect, and HQ—use computer vision and SDK integrations to verify off-platform fandom and unify engagement into a single XP ledger. The platform has commercialized over 30 million fans across European football, NFL, and esports.
- Marketing Technology
- Sports Technology
- Artificial Intelligence
- Software Only
- Data & Analytics
Funding
Funding not disclosed
Founders
Founder details are not available yet.
Product
Problem
Fan teams and leagues fail to recognize more than 90% of fan actions—from watching games at pubs to buying sponsor products—because these behaviors occur outside owned channels. This invisible fandom goes unrewarded, causing brands to earn up to 24x less from their most loyal supporters and missing opportunities to convert them into paying members.
Solution
FanFest converts fans into paying members by automatically rewarding every fan action across digital and physical channels. The platform combines three modular products: X-Ray uses computer vision to verify off-platform fandom from fan-submitted photos; Connect integrates via SDK to turn existing app, web, retail, and ticketing interactions into a unified XP ledger; and HQ serves as the central program hub that manages rewards and monetization. The system plugs into existing SSO, CRM, and CDP infrastructures without replacing current stacks, publishing enriched profiles and insights back to client-owned systems.
Target Audience
Primary customers are sports leagues, teams, and fan platforms—across European football, NFL, and esports—seeking to identify, reward, and monetize fan engagement across both digital and physical channels.
Features
- X-Ray: opt-in computer vision technology that verifies fandom from fan-submitted photos showing jerseys, broadcasts, or sponsor products, with consent, redaction, and audit trails standard
- Connect: single SDK that converts all existing app, web, retail, and ticketing interactions into a unified XP ledger without requiring replatforming
- HQ: white-labeled program hub with points, quests, and rewards themed to the club, accessible behind existing login with no new app download
- Modular product architecture allowing clients to deploy one, two, or all three products independently
- Revenue-sharing model with zero platform cost and sponsor activation revenue retained 100% by the client
- Built-in data ownership guarantee: all profiles, behaviors, and insights publish back to client CDP and CRM systems