FanFeed provides teams, artists, venues, and creators with enriched fan profiles that go beyond basic name, email, and ticket data by continuously capturing fan‑generated content, engagement, and first‑party signals. The platform integrates a consumer app with a business dashboard, allowing users to turn audience interactions into actionable insights and more valuable fan assets. It leverages existing data while adding new consumer signals to deepen audience intelligence over time.
Funding
Funding not disclosed
Founders
Product
Problem
Sports teams, live‑event organizers, and artists often rely on fragmented ticketing, email, and CRM systems that provide only basic contact details, leaving them without a comprehensive view of fan behavior, preferences, and engagement.
Solution
FanFeed unifies existing ticket and email data with continuous fan‑generated content captured through a consumer app, creating enriched, dynamic fan profiles. The platform aggregates engagement metrics, social interactions, and first‑party signals to produce a deeper, actionable audience intelligence layer. Clients can segment fans based on these enriched attributes and trigger targeted marketing, ticket offers, and personalized experiences. The system is built as a platform‑first solution, allowing organizations to own their data and extend functionality via APIs or custom modules. As fan interactions increase, the underlying AI models become more predictive, enhancing the value of the audience asset over time.
Target Audience
Primary customers are professional sports teams, live‑event promoters, venues, and music artists who need richer fan insights to drive targeted marketing and experience programs.
Features
- Basic profile fields (name, email, ticket quantity) automatically merged with real‑time fan‑generated content and engagement data
- Continuous capture of behavioral intent signals via a dedicated consumer app (e.g., content shares, event interactions)
- Unified data model that consolidates fragmented sources into a single, queryable fan intelligence database
- Segmentation tools and API access for building personalized marketing campaigns and experience initiatives
- Platform architecture that enables organizations to retain ownership of their data and build on top of the fan profile layer
- AI‑driven enrichment that improves profile depth and predictive insights as more fan activity is recorded