Fanfare provides a cloud‑native platform that integrates with Shopify to manage high‑traffic product drops using zero‑code queues, countdowns, and bot‑detection to protect checkout performance. It syncs waitlist and messaging data with Klaviyo, offers real‑time launch analytics, and includes a loyalty engine for rewarding superfans. All components are white‑labelled and device‑agnostic.
Funding
Funding not disclosed
Founders
Product
Problem
High‑demand product drops often overload e‑commerce sites, leading to crashes, bot‑driven purchases, and lost sales. Brands also struggle to capture fan data and create loyalty experiences during these fast‑paced events. The lack of integrated tools for waitlist management, real‑time communication, and post‑launch analytics hampers conversion and fan retention.
Solution
Fanfare delivers a cloud‑native platform that turns product launches into controlled, immersive experiences. It connects directly to Shopify stores and syncs waitlist and messaging data with Klaviyo, enabling zero‑code setup of queues, countdowns, and registration forms. An AI‑driven bot detection engine enforces a fair, randomised queue that prioritises genuine shoppers. Real‑time dashboards provide live metrics on participation, conversion, and fan behavior, while built‑in loyalty modules let brands identify and reward superfans with exclusive access and perks. All components are white‑labelled and device‑agnostic, ensuring a seamless brand experience from pre‑launch hype through post‑sale engagement.
Target Audience
The primary customers are Shopify‑based e‑commerce brands and marketers running high‑volume product drops, limited‑edition releases, or event‑driven sales campaigns that require bot protection and fan engagement tools.
Features
- Native Shopify integration with one‑click deployment of drop pages, checkout flow protection, and order capture.
- Klaviyo‑ready waitlist and messaging sync for automated email/SMS campaigns.
- Advanced bot detection and fair‑queue randomisation that isolates malicious traffic and preserves checkout performance.
- Zero‑code launch builder with customizable countdown timers, registration forms, and interactive reward tiers.
- Real‑time launch analytics dashboard showing participant flow, conversion rates, and device usage.
- Comprehensive consumer profiles that aggregate pre‑, during‑, and post‑launch interactions for segmentation.
- Loyalty engine that creates VIP tiers, exclusive access links, and automated reward distribution.
- Flexible REST API and SDK for integration with existing tech stacks and third‑party services.