Fanaply
Fanaply provides a two-product platform that turns live event attendee behavior into measurable sponsor ROI and actionable insights. Its Wandr engagement product drives gamified check-ins and challenges, while EngageIQ transforms the captured first-party data into verified sponsor reports and audience segments.
- Events
- Data & Analytics
- Marketing Technology
- Software Only
Funding
Funding not disclosed
Founders
Founder details are not available yet.
Product
Problem
Live event organizers and sponsors lack reliable, granular data on attendee behavior, making it difficult to prove sponsor ROI or optimize future activations. Traditional attendance metrics are estimates at best, leaving sponsors without verified booth visits or actionable audience segments.
Solution
Fanaply offers a two-product platform that turns fan behavior into measurable ROI and insights for live events and their sponsors. The engagement product, Wandr, drives real-world attendee participation through gamified challenges, check-ins, and activations, capturing consented first-party behavioral data with every interaction. The intelligence product, EngageIQ, transforms this data into sponsor ROI reports, audience segments, and actionable event insights. Every challenge completed, booth visited, and moment logged flows into a structured, timestamped dataset tied to a real person at a real event, giving sponsors verified engagement metrics rather than estimates.
Target Audience
Event operators and organizers who want to increase attendee engagement, along with sponsors and brands seeking verified ROI data and actionable audience insights from live events.
Features
- Gamified challenge and check-in system that moves attendees through event spaces and drives sponsor interactions
- Consent-based first-party data collection with timestamps and attendee attribution at scale
- Sponsor ROI reporting that shows exactly what each activation drove, including demographic data and verified booth visits
- Audience segmentation and retargeting segments usable by sponsors after the event
- Unified data engine that connects engagement data directly to intelligence outputs in a single system