Fan3 provides a data-driven platform that captures live fan interactions and converts them into actionable marketing insights.
Funding
Funding not disclosed
Founders
Product
Problem
Artists, venues, and promoters struggle to capture real-time fan engagement data during live events, relying instead on post-event surveys or generic email campaigns that yield low response rates and limited insight into fan behavior.
Solution
Fan3 offers a data-driven platform that collects behavioral and biometric information from concertgoers through NFC-enabled wallet passes and in-venue sensors. The system transforms this live interaction data into actionable marketing insights, enabling targeted push notifications, loyalty rewards, and pre‑save campaigns that drive streaming demand. By linking fan identity to location-based activations, the platform supports geo‑targeted promotions for tours, drops, and local events, delivering engagement rates up to 30 times higher than traditional email outreach. All data is processed in a unified fan data platform, allowing artists and venues to measure and optimize fan-driven revenue streams in real time.
Target Audience
Primary customers are artists, record labels, and live‑event venues seeking to monetize fan interactions and enhance audience retention through data-driven marketing.
Features
- NFC wallet passes that capture fan presence and biometric signals at venues
- In-venue sensor network for real-time behavioral data collection
- Push notification engine for instant, location‑based fan communication
- Loyalty and rewards module to incentivize repeat attendance and streaming
- Pre‑save campaign tools that convert live interest into measurable streaming metrics
- Geo‑targeting capabilities for tour stops, product drops, and local events
- Integrated analytics dashboard that visualizes fan engagement and streaming impact