Falaya is a real estate closing platform that empowers sellers to manage their property listings and transactions through a user-friendly mobile app, enabling them to create, publish, and track offers on multiple listing services like MLS and Zillow. By providing customizable listing packages and dedicated transaction coordinators, Falaya helps sellers reduce traditional commission costs while maintaining control over the selling process.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional real estate transactions often involve high commission costs, which can significantly reduce the seller's profit margin. Many sellers also desire more control over the listing and sales process, which is often ceded to real estate agents.
Solution
Falaya provides a platform that empowers sellers to manage their property listings and transactions directly, reducing commission costs while maintaining control. The platform offers a mobile app and web interface for creating, publishing, and tracking offers across multiple listing services (MLS) and popular real estate websites. Sellers can choose from customizable listing packages and on-demand services, allowing them to tailor the level of support they receive throughout the selling process. Falaya assigns a dedicated transaction coordinator to each listing, ensuring a smooth and efficient experience from listing to closing.
Target Audience
Falaya targets homeowners, real estate investors, residential home builders, and institutional investors who want to sell property while saving on commission fees and maintaining control over the transaction.
Features
- Mobile app (iOS and Android) and web interface for managing listings
- Listing syndication to MLS, Zillow, Realtor.com, Trulia, and Redfin
- Customizable listing packages (Basic, Professional, Premium) with varying levels of support
- On-demand services including pricing support, professional photography, contract negotiation, and inspection assistance
- Digital document creation and signing
- Dedicated transaction coordinator for each listing
- Lead and offer management tools
- Tour scheduling and management
- Task management system to guide sellers through the selling process
- Comparative market analysis (CMA) reports available as an add-on service