Fairy provides an on-device AI SDK for mobile applications on iOS and Android to assist users with real-time activities outside the app environment. This technology enhances customer engagement by delivering relevant assistance wherever the user is active. The platform is designed to improve service retention and notification click-through rates for businesses.
Funding
Funding not disclosed
Founders
Product
Problem
Mobile users often miss out on potential savings opportunities while shopping online due to the lack of timely and personalized discount notifications. Current solutions often require partnerships with individual businesses, limiting the scope and reach of available promotions.
Solution
Fairy provides an on-device AI SDK that recognizes user activity across various mobile apps and websites to deliver context-based push notifications with personalized discounts. The SDK identifies when users engage in targeted activities, such as entering a specific online store, adding items to a cart, or initiating the payment process. This real-time activity recognition enables automated push marketing, delivering relevant promotions at the point of purchase without requiring direct partnerships with each business. The on-device processing ensures user privacy and data security, as all activity recognition occurs locally without requiring network connectivity.
Target Audience
The primary target audience includes businesses seeking to enhance user engagement and drive sales through personalized, real-time discount notifications, as well as mobile app developers looking to integrate on-device AI for customer engagement.
Features
- Real-time user activity recognition across mobile apps and websites via the Fairy SDK
- Context-based push notifications triggered by specific user actions, such as entering a store or adding items to a cart
- Automated push marketing campaigns managed through a web console
- On-device AI processing for privacy-safe user intelligence and data security
- Support for both iOS and Android platforms
- High precision in online business recognition (99%)
- No direct partnerships with businesses required to deliver targeted promotions