Fairtree offers a digital platform that connects funders with community-led reforestation projects. It uses mobile technology for transparent tracking and verification of tree planting and management, ensuring over 75% of funds directly support local growers.
Funding
Funding not disclosed
Founders
Product
Problem
Community-led reforestation efforts often face challenges in direct financial support and transparent verification of planting and management activities. This can limit the scalability of grassroots environmental initiatives and hinder the direct compensation of individuals performing the work.
Solution
Fairtree provides a digital platform that facilitates direct financial support for community-driven reforestation projects. The platform utilizes mobile technology for remote tracking and verification of tree planting and ongoing management. This ensures that a significant portion of funds, over 75%, is channeled directly to the individuals engaged in the reforestation work. By leveraging mobile banking for disbursements and a dedicated app for image-based verification, Fairtree enhances transparency, monitors tree survival rates, and empowers local stewardship of environmental resources.
Target Audience
The primary customers are individuals and organizations seeking to fund and support community-based reforestation initiatives, as well as individuals and groups actively engaged in tree planting and land restoration.
Features
- Digital platform for direct financial transactions to reforestation participants.
- Mobile application (TreeTracker) for uploading geotagged images of planted and managed trees.
- Image verification process to validate reforestation activities.
- Mobile banking integration for direct fund disbursement to growers.
- Per-tree payment model with over 75% of funds allocated to growers.
- Remote training and recruitment of growers via community-based change agents.
- Publicly accessible map interface to view verified tree planting data.